Shopify and e-commerce growth for Australian brands
We build and grow Shopify stores for Australian brands — builds, migrations, conversion rate optimisation, paid media and retention, delivered by a senior India-based team working in your timezone.
Australian e-commerce brands hit the same wall: traffic is fine, conversion is not, and acquisition cost keeps climbing. The fix is rarely more spend.
Why acquisition cost keeps rising
Most stores are paying to send traffic to a store that converts below its potential, which inflates every downstream acquisition metric. A store converting at 1.2% and one converting at 2.4% can run identical campaigns and report completely different costs per acquisition — the campaigns were never the variable.
That is why we audit the store before touching media budget. Conversion work is the only lever that lowers cost across every channel simultaneously, and it keeps working after the campaign stops.
What we do
Shopify builds and migrations
New stores, replatforming and theme rebuilds, including Shopify Plus. On migrations, redirect mapping is treated as a first-class deliverable rather than an afterthought — losing search rankings at launch is the most common and most expensive migration mistake, and it is entirely avoidable.
Conversion rate optimisation
Product pages, cart and checkout, and mobile experience, in that order of usual impact. Mobile almost always converts below desktop; where the gap is unusually wide, it is normally the single largest recoverable revenue in the store.
Paid media
Meta and Google with structured creative testing — enough variants running to learn something, with a written rationale for what changed between cycles rather than untracked tinkering.
Retention
Email, SMS and automated flows: welcome, abandoned cart and browse, post-purchase, winback. Repeat purchase rate is the cheapest growth available to most stores and the most frequently neglected.
Technical SEO for Shopify
Shopify creates specific SEO problems other platforms do not — fixed URL structures, automatic duplicate paths for products sitting in multiple collections, and pagination that can bury inventory. Collection architecture, product content depth and internal linking are where the work is.
The three levers, in order
| Lever | What it changes | Why it comes in this order |
|---|---|---|
| Conversion rate | More orders from the same traffic | Lowers acquisition cost on every channel at once |
| Average order value | More revenue per order | Bundling and post-purchase offers need no new traffic |
| Repeat purchase rate | More orders per customer | Cheapest revenue available, compounds over time |
How we start
With a store and account audit: where the money is leaking, ranked by what each fix would cost against what it would likely return. You keep that audit whether or not you continue with us.
Request a store audit, or see how we work with Australian brands and agencies generally.
Frequently asked questions
What is a good Shopify conversion rate?
Benchmarks vary by category and traffic source, so the only number that matters is your own rate measured consistently over time and segmented by device. Mobile almost always converts below desktop; if yours converts far below, that gap is usually the single largest recoverable revenue in the store.
How do I increase Shopify sales without more ad spend?
Three levers, in order of return. Raise conversion rate so existing traffic produces more orders. Raise average order value through bundling and post-purchase offers. Raise repeat purchase rate through email and SMS flows. All three compound, and none of them require buying another visitor.
Should I fix conversion or increase ad spend first?
Conversion, almost always. Raising a store’s conversion rate lowers acquisition cost across every channel at once, while increasing spend on a store that converts poorly scales the leak rather than the revenue. A store converting at 1.2% and one converting at 2.4% can run identical campaigns and report wildly different costs per acquisition — the campaigns were never the variable.
How much does a Shopify agency cost in Australia?
Scope sets the price, so we quote per engagement rather than publishing rates. Build work and ongoing growth work price differently, and a migration prices differently again. Send us the store and what you are trying to move and you get a fixed figure with the scope written beside it.
Do you work with Shopify Plus?
Yes. Plus engagements typically involve checkout customisation, multi-store or multi-currency setups, B2B functionality, or migration from another platform.
Can you handle AUD pricing, GST display and Australian shipping?
Yes. Stores are configured for AUD, GST-inclusive display where required, and Australian shipping, fulfilment and returns flows.
Do you migrate stores from WooCommerce, Magento or BigCommerce?
Yes. Migration covers products, collections, customers and order history where available, with redirect mapping so existing search rankings carry across rather than being lost at launch. Lost rankings are the most common and most expensive migration mistake.
What is Shopify SEO and how is it different?
Shopify SEO works within platform constraints most sites do not have: fixed URL structures for products and collections, automatic duplicate paths, and pagination behaviour that can bury products. The work is collection page architecture, product page content depth, internal linking, and resolving the duplication the platform creates by default.
What does a store audit cover?
Where revenue is leaking, ranked by what each fix would cost against what it would likely return — product pages, cart and checkout, mobile experience, site speed, paid account structure, email and SMS flows, and technical SEO.
How long does a Shopify build or migration take?
It depends on catalogue size, how much custom functionality is involved, and how clean the existing data is. Data quality is usually the variable that moves timelines, not design.
Do you also run the ads, or just build the store?
Both, and they work better together. A store built without knowing what the traffic will be and a campaign run without influence over the landing experience are the two halves of the same avoidable problem.
How do engagements start?
With a paid store and account audit, which you keep regardless of whether we work together afterwards.