Second Soul Media Second Soul MEDIA
Insights Notes on growth, creative & AI

Ideas worth stealing.

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AI & Search8 min

GEO & AEO: how to become the answer, not just a result

Search is splitting into answer engines. Here's the playbook for showing up inside ChatGPT, Gemini and Perplexity.

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Performance5 min

The creative testing system behind every 3× ROAS account

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Automation4 min

WhatsApp flows that recover 20% of abandoned carts

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Creative6 min

Why CGI is the cheapest premium your brand can buy

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Strategy7 min

Building a growth engine that compounds, not just campaigns

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AI & Search5 min

Prompting your brand: structured data for the AI era

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Performance4 min

Stop optimising for clicks. Optimise for booked revenue.

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